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CORPORATE PHOTOGRAPHYIn addition to the stock photography, one of the most challenging and intriguing aspects of corporate photography for Dana is being able to lend his vision to the company’s overall branding through the imagery he creates. For example, he has been a longtime collaborator with PacifiCare and, in being their sole advertising photographer, works diligently to capture the overall theme of what they are trying to communicate. Regardless of whether the images are of employees, members or ambassadors, Dana strives to create a consistency designed to get across a specific and distinct message that is easily recognizable. That way, when you see a PacifiCare commercial or print ad, you immediately associate it with them prior to seeing their name. It creates a coherent and consistent message with the public because of the powerful imagery thus leading to a truly successful branding campaign.
ADVERTISING PHOTOGRAPHY CALIFORNIAIn addition to PacifiCare, Dana has lent his advertising photography skills to many other corporations not only locally in California but also across the United States and in other parts of the world. His association with companies like Yves St Laurent, Princess Cruises, Four Seasons, Microsoft, United Airlines and Washington Mutual demonstrate his abilities as a premiere Los Angeles advertising photographer. Dana approaches each product with a fresh perspective to feature the product photographically so it adheres to the theme of the advertising. He understands that his own view of the product is inconsequential and that the goal is to create a visual representation of the product to match the goal of the advertising campaign. By listening to and understanding his clients, viewing any storyboards they may have created and working closely with the campaign manager, his photographs have become legendary among all advertising photography in California and abroad.
ANNUAL REPORT PHOTOGRAPHYDana also lends his expertise to corporations by capitalizing upon the need to document their annual report and his professional photography skills are tested to their fullest capabilities to make certain that each and every page and subject are well captured. An annual report is a document a company prepares yearly to provide shareholders with current information on the company and may include a chairman’s report, a CEO’s report, a mission statement and other corporate governance information. It usually includes information on the top officers along with photos and a bio. The annual report is usually a sleek, colorful, high gloss publication used by investors to understand a company’s financial position and future direction and may also serve the purpose of being a marketing tool. To put the company in the best possible light, Dana meticulously photographs everything contained in the annual report, such as corporate headquarters, portraits of the officers, product photographs, new buildings or acquisitions and location photographs. Corporations requiring documentation along these lines should consider Dana Hursey as he is one of the most outstanding photographers in both Los Angeles (LA) and even all of Southern California.
INDUSTRIAL PHOTOGRAPHEROften times, Dana will take assignments as an industrial photographer when hired by an industrial organization to document production processes, products, work organization, employees, or the layout, equipment, or culture of an enterprise. The early industrial photographer centered not on the individual worker but on plant, buildings, and the workforce as a group. Working people as such artisans, laborers, farm workers, or fishermen were photographed as early as the mid 1850s. However, people shot by industrial photographers often appear primarily as part of the production process, with the emphasis on their function rather than their individuality. The manner in which an industrial photographer like Dana chooses to frame these images depend heavily upon technical and aesthetic currents prevalent in photography generally at a given time as well as prevailing notions of photography’s usefulness to industry. The pictures can be read to reveal both the messages intended by their industrial photographer and period specific cultural traits of particular companies and of industry.
COMMERCIAL PHOTOGRAPHY SOUTHERN CALIFORNIAAlong the spectrum of what is required by an elite Los Angeles photographer like Dana Hursey falls commercial photography. Commercial photography in Southern California is a hectic business in and of itself because there are so many corporations located there advertising on a regular basis. Done in conjunction with an advertising agency or designing firm, commercial photography allows the companies to complement written copy with striking imagery done by a professional commercial photographer like Dana. In these cases, commercial photographers often have the task of bringing inanimate objects to life or working with professional models. The goal is to drive the need in consumers to purchase a product or service and talented commercial photographers like Dana can breathe energy and life into still photos resulting in a very successful advertising campaign. This attribute is what makes Dana Hursey one of the most sought after professional commercial photographers in the city of Los Angeles.
LIFESTYLE PHOTOGRAPHYBesides being a professional Los Angeles commercial photographer, Dana also works with luxury resorts in other cities to help them develop a virtual tour for their websites. With travelers being web savvy, they want as much information about their destinations as possible prior to making a decision. Travelers not only want to see still pictures of the resort, they want to experience it virtually. However, this lifestyle photography grows stale very quickly as resorts change so they constantly must update their information not only to be successful but also remain competitive. This is where Dana enters the picture. The hospitality industry will have an idea of what they want and Dana’s challenge is to tell each story in a new and different way for each client so that they can retain their own style and distinctiveness.
CATALOG PHOTOGRAPHYAlso in Dana’s vast repertoire of talents is that he is also a superb catalog photographer. No matter what the product, professional catalog photography relies upon the photographer to show the product from different angles and in the best lighting so that the viewer has a good understanding of what the product is. Images can be used for a catalog, brochure, press release, print ad, newspaper ad, or they can be loaded into Power Point presentations. Skilled photographers also must have a unique mindset when capturing these images and must adopt the persona of a marketing photographer because they are helping to sell products from California to Maine and beyond. One look at Dana’s portfolio shows that he is very proficient at catalog photography!
LOCATION PHOTOGRAPHERAnother exciting aspect of Dana Hursey’s prolific career relates to his locale. As a Los Angeles photographer, he is often called upon by the film industry for his talents. Each film needs a still and location photographer at some point during its production and, since the pictures need to be professional and exceptional, they look to Dana. He has crafted inspiring imagery for many studios and production companies in the Los Angeles area. Among some of the elite companies he has been fortunate to collaborate with include Castle Rock Entertainment, Columbia Pictures, and the Disney Channel. And, not only is he commissioned to shoot the locations of the films, but often the celebrities themselves!
One of the things that make Dana Hursey a consummate professional is his constant thirst for further education in his field. Never complacent, he always is not only aware of the latest technologies, but obtains them as soon as possible. LOS ANGELES PHOTOGRAPHERSRecently, he had the opportunity to take a break from his busy schedule to try out the beta test version of new editing software and often tries other new products and software to be able to give his clients the best possible product. He also feels that his vast knowledge combined with his expertise and experience ranks him among the elite of Los Angeles photographers and can back up that assertion through his impressive and phenomenal portfolio.
PORTRAIT PHOTOGRAPHY LOS ANGELESAlthough travel is a large part of Dana’s hectic schedule, he also is quite comfortable within the confines of his studio doing portrait photography in his Los Angeles location. In order to excel at portrait photography, one must be able to capture the likeness of a person or a small group of people. Since it is a composed image of a person in a still position and the faces are predominant in the photo, the photographer must be adept at capturing the intangibles such as mood and personality. As the photographer is dealing with non professionals in this case, it is more of a challenge to elicit a perfect response immediately. However, Dana delights in the opportunity to be able to take a subject and mold them and their image into a worthy portrait. He not only embraces the challenge but consistently surpasses it. The finished product is always proudly displayed in the subjects’ home after Dana’s excellent work and a copy goes into Dana’s portfolio as an example to show future prospective clients his innate talent as a portrait photographer.
MARKETING PHOTOGRAPHER CALIFORNIAA marketing photographer in California has the responsibility of photographing products to represent them in the most lifelike but flattering manner possible. No matter what the product, a marketing photographer in California has the responsibility of photographing products to represent them in the most lifelike but flattering manner possible and with in the theme of the advertising. No matter what the product, a marketing photographer in California must show the product from different angles and in the best lighting so that the viewer has a good understanding of what the product is but still derives the feeling that the marketing team wants them to have. Marketing photography in California has changed quite a bit over the years. Today, marketing photography in California has become a digital process allowing the photos to be stored and moved conveniently. In addition, catalog photography allows the same images to be used in multiple advertising images, thereby increasing brand awareness and contributing to brand loyalty. The same images can be used for a catalog, brochure, press release, print ad, newspaper ad, or they can by loaded into Power Point presentations. With the ability to manipulate marketing photography in California, sales text, a description or graphs and charts can be added easily. Dana Hursey is the best marketing photographer in California and one look at his portfolio and client list will verify that.
PRODUCT PHOTOGRAPHERIf you are looking for a product photographer because you sell, promote, or manufacture products, and need a professional product photographer to make your products look their very best, then you have come to the right place. It is no secret that great product photographers increase sales and lend professionalism and credibility to products and the people selling them. Many clients are excited about the way great product photographers has transformed their website or catalog and added a new level of quality. As your product photographer, it is Dana Hursey’s job to make your products look their absolute best. As one of the top product photographers in California he will take his time on every piece he shoots, giving each shot the individual attention it deserves. The results are beautifully clean, crisp images that show your products in their best light. Being a product photographer, however, is only half of his job. The other half is taking care of his clients. If you take a look at his client list on his website, you will see some pretty impressive names of Fortune 100 companies that all have been the recipients of his great service and putting in the extra effort to give people a great experience. Many of his clients tell him that the ease of the process, affordability, and friendly service is why they keep coming back. Dana Hursey will make your product photography experience the best you have ever had.
Dana Hursey’s portfolio reflects his clean and vibrant style, versatility and ability to communicate without words. Whether he’s shooting advertising, portrait, lifestyle, still life or corporate photography, he’s a photographer who always stays focused. |
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Los Angeles Photographer | LA Photographers | California Photographer | Commercial Photographer | Advertising Photographer |
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