Food Photography Case Study | Commercial Advertising Photography
Daddy's Chicken Shack
Daddy’s Chicken Shack is a local SoCal favorite with a big and bright future. Their consistent commitment to simple, high-quality ingredients that tastes oh-so yummy is what sets them apart from their competition and what is the driving force behind this Pasadena-based company to expand. With this expansion plan on the horizon for Daddy’s Chicken Shack, it became apparent to the owners that there was a need for photography of their entire menu. From there, the Daddy’s Chicken Shack owners reached out to us to make it happen.
Taste the WOW Factor
Daddy’s Chicken Shack’s goal was to walk away with a library of bold and rich imagery that visually captured the quality and yumminess of their products with the secondary goal of elevating their brand to the next level from a single-location business to a national-wide franchise.
With a tight budget and limited time, we opted to host the shoot at their local Los Angeles area restaurant. Their indoor space was tight and not ideal for a photo shoot but we were able to troubleshoot and nimbly set up an outdoor studio at the restaurant’s adjacent patio.
Attention To Detail
During the shoot, we employed a high-tech process to create HIGHLY detailed visuals that gave the photos the flexibility for a wide range of uses across digital and print assets alike. The imagery captured surpassed the quality of the big players in the industry and set Daddy’s Chicken Shack up for success as they launched into growth mode.
Daddy’s Chicken Shack was THRILLED with the results. The imagery exceeded their expectations and they have successfully rolled out an entire rebrand of the company, facilitating a large franchise launch campaign.