Lifestyle Photography Case Study | Commercial Advertising Photography
Lowe’s is the leading name when you think of home improvements and since 1921 they’ve been committed to helping homeowners, renters, and Pros improve their homes and businesses. Lowe’s approached us to create eight unique scenes to illustrate their “Movers” campaign. Through this campaign, Lowe’s aimed to emphasize to their customers that regardless of whether they are buying a home, selling a home, or renting, Lowe’s is there to help make any move-out or move-in process successful.
Prominent & Pronounced
The goal for Lowe’s and this campaign was to create imagery that was vibrant, humorous, quirky and distinct to their brand and to the messaging around making any move a breeze. We needed to help their customers feel seen through the stressful and sometimes comical moments of a move through the creative.
All Hands On Deck
The shoot needed to take place in North Carolina near Lowe’s corporate headquarters and had to happen within a short time frame without compromising the delivery of the number of photos required. We also had to be effective in creating consistent but not monotonous assets that spoke to the message of the campaign.
Go Big Or Go Home
The Dana Hursey team managed the production and was able to source a large local stage that housed 8 separate sets that could run simultaneously over the 3 day shoot. The team managed the project efficiently and made the campaign a home-run even when the non-pro animal talent was having “issues” on set. Dana used his expertise to analyze the situation and decided to make magic happen in post-production with the few ‘usable’ shots he captured of the little guy.
Home Run Victory
The “Movers” campaign turned out so well that Lowe’s opted to use the imagery in more markets than was originally planned. The Lowe’s creative team said it was one of the smoothest shoots they had EVER been on.