Lifestyle & Product Photography Case Study | Commercial Advertising Photography
Marie’s is dedicated to making salad dressings with real, premium ingredients and since 1959 they’ve kept their promise. Marie’s agency, High Wide & Handsome connected with us to produce a new print and motion campaign titled – “Unapologetically Marie’s”. The campaign called for 4 print scenarios and a matching video component for each.
The mission for this campaign was to showcase how unapologetically awesome the Marie’s products are. An American favorite, Maire’s dressings are full of robust homemade flavors, freshness, quality, and variety.
Ready, Set, GO!
At Dana Hursey Photography, we pride ourselves on working with the needs of the client. For this campaign it was necessary to execute four different scenarios all in one day to stay within budget.
Efficient & Effective
High Wide & Handsome trusted us to produce this project in the most efficient way. The Dana Hursey team was able to secure a single location that met all the creative needs for the different scenes for the shoot to save the client both time and money. We also made the strategic decision to shoot both the print and motion assets with continuous light sources so that the look and feel across the entire campaign was consistent. This saved enormous amounts of time not having to re-light the same scene for print and then again for motion.
The finished product wowed the agency and the client and all partners left the day with smiles on their faces. The High Wide & Handsome team later remarked “Always amazing to work with you, Dana. Thank you for overdelivering once again.” and “Once again, Dana hits a home run with a seamlessly efficient set and gorgeous images!”